Are Travelers Ready to Pay and Check Out via Agentic AI?
Expedia Group’s AI Trust Gap research puts a number on the problem. Only 8 percent of travelers feel comfortable booking through an AI platform, while 68 percent still prefer to book with a trusted travel brand. Another 66 percent said they would not trust an AI assistant to buy or book on their behalf. AI may inspire trips, but trusted brands still win at booking.
The gap is not about whether travelers use AI at all. NYU SPS and BCG analysis found that 37 percent of travelers already use LLM-p...
The gap is not about whether travelers use AI at all. NYU SPS and BCG analysis found that 37 percent of travelers already use LLM-p...